Category Archives: Beauty & Cosmetics

Mon minou tout doux, Sexy wax ad outrage

VEET owned by Reckitt Benckiser, has removed an online advert that offended French web users by claiming the product was good for the “pussy”.

The ad for Veet waxing cream was posted at the campaign web address “” which translates as “My Pussy’s All Soft”.

The site, intended as a tester ahead of a full-scale launch, showed a video of a cat singing: “When my kitty’s all soft, it likes being stroked all over (…) when my kitty is so soft it  does miaww miaww,  but when my kitty is prickly it does poo poo (…)when my kitty is so soft it likes to be caressed everywhere” I won’t translate all the song but Waouh!

“We wanted to create an ad campaign that was a bit humorous and offbeat (…) we didn’t want to shock but we’re not the experts on that.” a manager of Veet said. => So easy! I am sorry as a marketer; you have to be expert of your market and understand their fears and their needs!

This manager said the company received numerous complaints from people offended by the ad, and ditched it so as not to “tarnish the brand’s image”.

Mobiz, the agency that designed the site, declined to comment.

The website is now closed.

I have to admit that the ad sounds a little bit rude to me albeit funny.

In fact, Frenchies hated the fact that Veet targeted young teenagers and incited them to shave their pubis. It’s already hard for mothers to hear their 13 years old daughters asking for a G-string!

I believe the marketers of Veet thought that it was a profitable target which hasn’t been done by their competitors before, but they forgot about the buyers (the parents) and their opinions. Did they really make some market and opinion researches?

Anyway, I am sure French teenagers would have love the ad! 😉

I read some comments on various websites and I have to say that there are tough and virulent. Here’s a harsh example:

« Donc si on suit l’esprit du machin, les jeunes femmes françaises sont des petites pétasses inintelligentes, vulgaires et ordurières qui n’ont pour seul bagage dans la vie que leur capacité à écarter les cuisses. Achetez du Veet !

Ayez le privilège de devenir un insignifiant sac à foutre avec Veet ! »

Which means:

“Thus if we follow the spirit of this thingamajig, the French women are small unintelligent, vulgar and smutty bitches who have for only interest in life to spread their thighs. Buy some Veet and have the privilege to become an insignificant cumbag with Veet! ”

Oh la la! Have a look at the advert below.

Happy Birthday Nivea

It’s a name we all grew up with: NIVEA.  Nivea cream turns 100 years-old this year. This iconic brand can be found in 200 countries and is recognised for its unique smell, texture and iconic blue pot.

Even if we love the big traditional brands like Dior, Chanel or L’Oreal, we all have our blue pot at home. Nivea is definitely a must-have, a beauty classic that provides intensive moisture for every skin type.

Nivea is a name inspired by the “niveus” which means snow-white and it contains ingredients as has extract of orange, bergamot, lavender, rose, lilac and a touch of lily.

As a gift for its 100th birthday and because I love the cream, I decided to gather all the positive reviews that I found (you can add yours if you want to: bad or good).

Reviews from

“I love this for my hands and body. It’s so thick and absorbs quickly. It works really well on dry skin – I love it on my feet! I find the smell pleasant – powdery and clean. I’d repurchase this for sure…it’s cheap and effective!”

“The creme is super thick but after a while when you start applying, it starts to melt down and slowly slip into your skin. Greasiness only a slight bit, much lesser than many others cream/lotion I tried. Packaging wise, it’s fairly ok. Kinda old-school vintage with navy blue colour tin package which make it more unique, not as convenient compared to those cream/lotion which has a pump but still acceptable because of the thick cream that hard to mess-up.”

“I bought this to use as a night cream since I tend to have fairly dry skin. I totally loved it and then I realized that my grandmother used this as long as I can remember and she never in her almost 80 years had almost any wrinkles. So this creme is true magic; lasts ages, is insanely cheap and is proven to be very effective!”

“This is my favourite cream… the only one I use, I have very sensitive skin (sun allergy and I easily develop rashes) and this is wonderful to use. It has a nice, clean smell and makes my skin soft.
I am Dutch and use the German (possibly Dutch) version.”